Aus dem Abstract:
There are some Bloggers who strive to turn their Blogs into successful businesses. Although Blogging as a business is in its infancy, a number of Bloggers have managed to earn money; others have generated a significant amount of revenue. Some media analysts have called Blogs the “Next Internet Boom” and predict that in near future these micro-publishing sites will receive heavy investment.[via muhammad ali vs your weblog]
This work will examine how Blogs have impacted business and communication,how some Blogs create revenue, how some companies are using Blogs, how Blogs greatly boost the spread of information, how Blogs add richness to the media landscape, how Blogs work in the Long Tail, how some companies are tracking the Blogosphere and what the future of Blogging may be.